Why Agents Are Choosing Realty ONE Group in 2026

Realty ONE Group Experts | October 26, 2026

The real estate industry is changing fast, and agents are rethinking where they hang their license. At Realty ONE Group Experts, we get to see why more professionals are choosing the brand that calls itself The UNBrokerage. Here is a look at what the corporate newsroom has been saying lately, and what it means for you.

A brand that keeps growing

According to a March 31, 2026 corporate press release, Realty ONE Group now includes more than 20,000 real estate professionals across 450+ locations in nearly 30 countries and territories. The company describes itself as the No. 1 fastest-growing 100% commission franchise model and says it is privately held and family-owned, which founder and CEO Kuba Jewgieniew says lets it focus on long-term opportunity instead of quarterly pressure.

Keep more of what you earn

The 100% commission model is the headline benefit. Instead of a traditional split, agents keep what they earn, which changes how you think about growing a business. (Ask us about current fee structures and program details so you can see exactly how it works for your goals.)

Technology and training that work for you

The company recently launched an enhanced ZONE Pro platform with AI coaching, referral integration, and performance tools. It also announced a partnership with Buffini & Company to support agent productivity through ONE University. Add business coaching focused on building a career, not just closing a deal, and you get real support at every stage.

A culture people recognize

Realty ONE Group calls its people-first culture COOLTURE, and outside voices have noticed. In 2026, Newsweek named the brand to its list of America's Greatest Workplaces for Culture, Belonging & Community, and, in a May 2026 release, to its Greatest Workplaces for Trust list, where the company says it is the only global real estate brand included. As Jewgieniew put it, "Trust is everything in real estate."

Community, events, and giving back

The ONE Family comes together at events like ONE Summit International and ONE Basecamp for networking, referrals, and learning. Regional gatherings continue too: ONE TALKS Costa Rica 2026 was held August 1 at the Los Suenos Marriott in Herradura, bringing together agents, broker owners, and leaders from across Central America and the Caribbean. And through ONE Cares, the company's 501(c)(3), the brand reports 11,111 lives impacted.

Luxury and ownership paths

Agents focused on high-end properties can tap ONE LUXE, a platform built to showcase luxury listings. Those who want to build something bigger can explore franchise ownership.

Ready to see if it is a fit?

If you are curious about the benefits of joining Realty ONE Group, the team at Realty ONE Group Experts would love to talk. Reach out for a confidential conversation about your goals and how we can help you reach them.

Sources: Realty ONE Group International press releases (March 31, 2026 and May 2026) and newsroom at RealtyONEGroup.com. Claims are as stated by the company. Editor note: verify figures and add contact details before publishing.